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Cleverciti logo
Curb Management Digital Parking Tech Enforcement IPMI & Member News Municipal/Cities Vendors/Products
Posted Oct 10, 2025

Bethlehem Parking Authority & Cleverciti Expand Partnership With On-Street Detection, Guided Enforcement & Digital Signage for Wayfinding

Bethlehem, PA — Following the success of its curb management pilot project with Cleverciti, the Bethlehem Parking Authority (BPA) is taking the next step. The two organizations have now extended their partnership to roll out on-street detection, increased enforcement efficiencies, and digital signage for wayfinding—strengthening Bethlehem’s efforts to manage curb usage, traffic flow, parking compliance and the overall mobility experience. Building on a Strong Foundation Earlier this year, BPA and Cleverciti launched a pilot project using Cleverciti’s AI-powered aerial sensors to monitor offstreet availability, occupancy, turnover and compliance in Bethlehem. This pilot has already delivered valuable real-time data, enabling smarter decisions on parking operations. That foundation has proven the value of data-driven curb management for Bethlehem, and now the stakes are rising: to make all of parking more responsive, compliant, and navigable. What’s New: On-Street Detection & Guided Enforcement Under the expanded scope: On-Street Detection: Additional sensors will be deployed along selected streets and to detect when vehicles are occupying curb zones. These will not only monitor if a space is in use, but also capture metadata around duration, turnover, and unauthorized uses (e.g. overstay, loading vs. passenger drop-off vs. parking). Enforcement Efficiencies: With more precise detection data, the BPA can guide enforcement practices toward the broader goal of achieving compliance rather than issuing tickets. Automated alerts will notify officers when violations occur, allowing for more efficient responses. Over time, as patterns of misuse are revealed through data, enforcement strategies can become even more efficient and proactive, reducing the need for ticketing while increasing overall compliance. Wayfinding via Digital Signage One of the most visible changes will be the addition of digital signage across key entry points and thoroughfares: Signs installed at strategic locations will display real-time curb and space availability, guiding drivers toward available areas. The signage will also help with wayfinding: showing directions to nearby parking resources, loading zones, special event zones, or accessible parking. The aim is to reduce cruising, congestion, and emissions caused by drivers circling in search of parking, while sharing impactful information with the community and improving the predictability and experience of arriving in downtown and event areas. Expected Impacts & Benefits: Benefit – What It Means for Bethlehem Improved Compliance / Reduced Violations – Guided enforcement fueled by accurate, real-time detection means fewer illegally parked vehicles, overstays, or misuse of special curb zones. Reduced Traffic Congestion – With wayfinding and visible guidance, drivers waste less time circling, freeing up curb space and easing flow. Better Use of Curb Assets – Data will reveal where curb space is under-utilized or misused, allowing BPA to reallocate, redesign, or manage zones dynamically. Enhanced User Experience – Residents, visitors, delivery drivers, and businesses benefit from clearer information, more reliable parking, and easier navigation. Environmental & Operational Efficiency – Less idling, smarter routing, and more efficient enforcement reduce emissions and minimize overtime or inefficient staff deployment. “These solutions mark another important step in our commitment to providing innovative, data-driven solutions that enhance the parking experience in Bethlehem,” said Steven Fernstrom, Executive Director of the Bethlehem Parking Authority. “Having access to accurate usage data is foundational to creating a more accessible and vibrant downtown for residents, businesses, and visitors.” “Cleverciti is proud to deepen our partnership with the Bethlehem Parking Authority,” said Sonny Samra, Chief Revenue Officer, Cleverciti. “From our initial deployment, we have seen both the challenges and the opportunities for parking in Bethlehem. Adding detection, guided enforcement, and wayfinding signage allows for an integrated approach that creates a closed loop system—where data is continuously collected, analyzed, and acted upon —providing real-time information, actionable insights, and visible guidance, so Bethlehem can deliver a better, smarter mobility experience.” What’s Next As rollout advances, BPA and Cleverciti will monitor metrics such as: Uptake in compliant parking (decrease in violations) Reduction in time spent cruising for a spot Changes in turnover and space utilization in detected zones Operational efficiencies (e.g. enforcement response time, staff allocation) Bethlehem’s journey with Cleverciti shows how modern curb management isn’t just a back-office function, but a visible, interactive experience that shapes mobility, access, and the city’s daily flow. This new phase promises to sharpen that experience for everyone.

T2 Systems Logo
Digital Parking Tech Enforcement IPMI & Member News Municipal/Cities University Vendors/Products
Posted Oct 08, 2025

T2 Systems Celebrates 20 Years of Transforming Parking Permit Management Through Software Innovations

Indianapolis, IN — T2 Systems, a Verra Mobility (NASDAQ: VRRM) company, announced the 20-year anniversary of its flagship T2 Flex® cloud-based parking permit management and enforcement solution. Since its launch, T2 Flex has helped modernize parking operations for hundreds of universities, municipalities, and private operators. T2 Systems provides the most comprehensive suite of parking and mobility solutions in North America, serving over 2,000 parking organizations. T2 technology manages millions of parking spaces and processes millions of transactions across hundreds of universities, municipalities, and private operators in North America. T2 Flex was one of the first digital browser-based solutions to solve the problem of fragmented, outdated parking systems that cause inefficiencies, silos, and poor customer experiences. Today, T2 Flex is a cloud-based tool that addresses the needs of large universities and cities that struggle to manage complex, high-volume operations spread across multiple systems with its centralized, enterprise-grade T2 UNIFI® Platform for seamless digital payments, virtual permitting, enforcement, and analytics. The T2 Flex platform enables organizations of all sizes to streamline operations, reduce IT burden, and deliver a better experience for customers and administrators. “Two decades ago, T2 Systems launched Flex to lead a technology shift in parking — delivering the first cloud-based, hosted, comprehensive parking system,” said Zack Harmeyer, Senior Vice President of Product at T2 Systems. “Today, Flex is the most advanced parking management platform available, supporting everything from permit sales to license plate recognition (LPR), mobile enforcement, along with Parking Access and Revenue Control System (PARCS) and real-time data analytics across college campuses, hospitals, airports, and cities throughout North America. This milestone is a testament to our customers and partners who helped guide its evolution and shape the modern parking experience.” The flagship Flex platform continues to evolve with software innovations for residential permitting from T2 Reside™, mobile citation payments with Scan & Pay™, and event or interim parking with T2 Tempo™. The company is advancing the solution with T2 FlexForward™, a scalable, fully cloud-hosted solution with enhanced integrations, streamlined user experiences, and deeper connectivity across the T2 UNIFI® Network, which is already being used by more than 60% of Flex customers to enhance parking operations. With its sleek, intuitive interface designed for today’s users, FlexForward provides a faster, cleaner, and easier system to navigate for complex operations or daily tasks. “T2’s collaborative approach to developing FlexForward ensured that customer feedback directly shaped the product. The result is a platform with meaningful enhancements, from the powerful global search to a more intuitive design that streamlines workflows and improves efficiency,” said Andrew Woloszczuk, Permit Specialist and Adjudications Lead, at Duke University. As the industry’s longest-standing and most widely adopted parking management enforcement solution, Flex powers mission-critical parking operations for more than 100,000 users across more than 400 installations in North America. “T2 has been our go-to parking strategy for nearly 25 years, and we’ve been using the Flex platform for the past 18 years,” said Josh Cantor, Director of Parking & Transportation at George Mason University. “From being the first customer of T2’s Parking Access and Revenue Control System (PARCS), to the integration of collections, pay stations, and license plate recognition, T2 has given us the ability to keep expanding our parking solutions under a single platform.” To celebrate the anniversary, T2 is launching the #Flex20 campaign featuring customer spotlights, historical insights, and product roadmap previews at its annual T2 Connect event, the parking industry’s largest and longest-running customer user conference. About T2 Systems T2 Systems, a Verra Mobility company, provides the most comprehensive suite of parking and mobility solutions in North America, serving over 2,000 customers, including universities, municipalities, and private operators. With industry-leading platforms like T2 Flex®, T2 UNIFI®, and Velocity™, T2 helps organizations manage parking permits, enforcement, access, payments, and mobility with confidence. T2 Flex® and T2 UNIFI® are registered trademarks of T2 Systems, Inc. About Verra Mobility Verra Mobility Corporation (NASDAQ: VRRM) is a leading provider of smart mobility technology solutions that make transportation safer, smarter, and more connected. The company sits at the center of the mobility ecosystem, bringing together vehicles, hardware, software, data, and people to enable safe, efficient solutions for customers globally. Verra Mobility’s transportation safety systems and parking management solutions protect lives, improve urban and motorway mobility, and support healthier communities. The company also solves complex payment, utilization, and compliance challenges for fleet owners and rental car companies. Headquartered in Arizona, Verra Mobility operates in North America, Europe, and Australia. For more information, please visit www.verramobility.com.

Passport Logo - Passport Issues City Alert to Help Combat Fraud & Protect Consumers
Digital Parking Tech Enforcement IPMI & Member News Municipal/Cities Vendors/Products
Posted Oct 08, 2025

City of Boston Modernizes Parking with Passport’s Unified Platform

Boston, MA – The Boston Transportation Department (BTD), including the Office of the Parking Clerk, is upgrading its digital parking infrastructure with Passport, the most trusted technology partner for innovative curb management solutions. The initiative replaces Boston’s decades-old parking system with a unified, digital platform designed to streamline operations, enhance compliance, and improve service delivery for residents, businesses, and visitors. “As part of our commitment to modernizing city services and improving the day-to-day experience, this move makes parking in Boston simpler, fairer, and more efficient,” said Jascha Franklin-Hodge, Chief of Streets for the City of Boston. “From day one, Passport has worked hand-in-hand with us, learning the nuances of our operations and configuring its platform to support a data conversion of over 30 million records and facilitating the sharing of information across departments. Together, we’ve replaced a 40-year-old system of siloed tools with a flexible foundation that will let Boston embrace whatever the future of mobility brings, while giving residents a more transparent, accessible experience today.” “Our ability to deliver the best experience to our constituents relies on the hardworking teams in the city and technology systems that are reliable and secure,” said Santiago Garces, Chief Information Officer for the City of Boston. “Passport was an incredible partner in making the transition to our new system go smoothly. And, by insourcing the management of phones, network, and equipment, our DoIT team was able to save 42% of the annual costs that were previously outsourced to the previous vendor.” Just 72 hours after replacing the city’s former vendor, Passport’s end-to-end platform processed more than $750,000 in payments. Since the launch, Passport has processed over $17 million in curbside payments. BTD teams have embraced the technology with speed, hitting 111% of the previous system’s digital activity and completing over 13,000 constituent-serving actions by day three, from appeals and residential permit approvals to citation payments and hearing scheduling. This rapid rollout and immediate impact highlight Passport’s ability to help Boston move faster, serve better, and deliver a seamless experience city-wide. As part of this system-wide upgrade, the highly used ParkBoston app has returned to its original provider, Passport. The app has been upgraded as a key part of the city’s broader digital parking system transformation. Passport’s integrated solutions bring together parking enforcement, permitting, mobile payments, and data management into a single platform, helping one of the largest American cities: Simplify permitting and ticket appeals with a user-friendly, mobile-accessible system Increase transparency around parking rules, notices, and fees Support better compliance and reduce administrative burden across city departments “Boston joins a growing list of cities rethinking how curb space is managed,” said Khristian Gutierrez, co-founder and CEO of Passport. “This collaboration exemplifies what Passport’s platform was built for: partnering with forward‑thinking cities to simplify the complex work of managing the curb, with a solution that evolves alongside them. BTD leadership has a tremendous vision for its curbs, and we’re honored to stand by their side during this digital transformation. With our open, API-first platform as Boston’s new foundation, we’re excited for this journey together, helping the city stay ahead of mobility innovation and deliver a seamless, transparent experience for its community.” “In order to deliver such an ambitious and transformative project, the City of Boston engaged Accenture’s public service practice to provide services that included project management, training support, business process improvement, and change management. Tim Rogers, Managing Director in Accenture’s Public Service practice, said: “We’re proud to collaborate with the City of Boston to drive this significant transformation of its parking infrastructure. By leveraging digital technologies, we’re helping to create a more efficient, user-friendly parking system that simplifies enforcement, permitting, and payment processing, ultimately enhancing the overall experience for residents, businesses, and visitors.” Passport has processed over $4 billion in curbside payments and supports more than 800 municipalities and private operators across North America. Its platform touches one in five Americans through tools like digital permits, mobile parking payments, and citation management. For more information, including best practices and resources, visit https://www.passportinc.com/. About Passport Passport is the trusted technology partner for over 800 cities and private operators across North America, unifying paid parking, enforcement operations, and payment infrastructure into one platform. By simplifying how municipalities manage and monetize the curb, Passport empowers local leaders to boost compliance, unlock new revenue opportunities, and improve how people move around their communities. Passport helps cities thrive by delivering the tools and insights they need to meet evolving mobility challenges and create community-focused outcomes. Media Contact: Aimee Eichelberger (312) 952-1528 Passport@983group.com

Professional Development

Education & Advancement

Accredited Parking Organization

Accredited Parking Organization (APO) is a designation for parking, transportation, and mobility organizations that have achieved a comprehensive standard of excellence.

IPMI E A Expo Accredited Parking Organization APO

Parking, Transportation & Mobility Professional™ (PTMP™ )

IPMI offers industry-leading certification that places those who earn the designations as the leaders of the profession. The PTMP credential is respected worldwide as the leading parking and mobility credential.

IPMI E A Expo Certification

Conference & Expo

The IPMI Conference & Expo brings together professionals representing every level of experience and segment of the parking, transportation, and mobility industry. The event delivers four days of exceptional education, the largest display of parking- and mobility-specific technology and innovations, networking, and the opportunity to connect with a global community – to advance the industry.

E A Conference floor shot

On-Site Training

Employees are an organization’s most valuable asset. An investment in staff training and education brings a high rate of return in job performance and satisfaction. IPMI offers custom, agency-specific trainings on these topics for your staff. Our training team is made up of industry veterans who can help your organization soar.

IPMI E A Expo Onsite Training

Parking Enforcement & Compliance Professional™ (PECP™ )

Parking Enforcement & Compliance Professional™ (PECP) is the next step in your career path as a parking enforcement professional.

PECP Parking Enforcement & Compliance Professional and a Student at a parking meter

Virtual Education

Virtual education includes live online training in the form of webinars, Frontline training , and instructor-led learning courses. IPMI also offers a robust online library for on-demand learning.

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“IPMI membership has been an invaluable resource to me throughout my career in the parking industry. The relationships I’ve built through IPMI have opened doors to meaningful partnerships and new opportunities I never thought possible. Through IPMI’s education and resources, I’ve gained insights into the latest trends and leading technologies, keeping me well-informed and prepared for future shifts in the parking and mobility industry. Being part of IPMI means not just staying informed but also contributing to the advancement of our industry.”

Mike Tudor, PTMP /
Executive Director, Parking Authority of River City, Inc.
Mike Tudor, Parking Authority of River City

“I have been a proud member of IPMI since 2007, and it has been an invaluable resource throughout my career in the industry. IPMI has provided me with countless opportunities to share my expertise, engage in meaningful collaborations, and learn from an incredible network of professionals worldwide. The support and resources I’ve received have not only advanced my professional development but also allowed me to contribute to the growth of others in the field. IPMI truly fosters a spirit of connection, innovation, and mutual support that continues to shape our industry. I am glad to be part of the IPMI family!”

Melissa Yates, PTMP /
Partner Program Manager, ParkMobile, LLC
Melissa Yates, ParkMobile

“As an IPMI member, I have been able to contribute to the industry by presenting at conferences, developing online courses and serving on the education development committee. I have been able to keep abreast of the latest technological developments in the parking industry by attending the IPMI expo and reading Parking & Mobility magazine. I have met some really great people serving IPMI committees, as a board member and by attending the IPMI conference. My career in parking has been vastly improved by being an IPMI member and actively participating on IPMI committees.”

Brian Shaw, PTMP /
Practice Builder, Kimley-Horn & Associates, Inc.
Brian Shaw, CAPP, Kimley-Horn and Associates, Inc.

“I have been a member of IPMI for many years, and it has been a huge part of my professional industry networking and resource community. Whether I was working at a university, as an operator, or on the vendor side, IPMI has been my lifeline for staying on top of industry trends, issues, and protocols, keeping me informed with articles, committees, and networking opportunities. Staying relevant is the key, and now, attending the Leadership Summit creates more opportunities to do just that as well as connect on a more personal level.”

Mary Mabry, PTMP /
Product Manager-Parking Solutions, Cardinal Tracking, Inc.
Mary Mabry, Cardinal Tracking, Inc.

“IPMI has been instrumental in expanding my professional network. Through their events and resources, I have been able to raise my voice, share my expertise, and connect with key industry leaders. These experiences have not only increased my visibility but have also opened new doors for collaboration and growth in my career.”

Madison Huemmer /
Head of Market Transformation, ParkMobile, LLC
Madison Huemmer, ParkMobile

Topics

Relevant Resources

October Ask the Experts Blog photo, multiple headshots
Curb Management Digital Parking Tech IPMI Blog Leadership Technology

October’s Ask the Experts – More Great Answers!

The October Ask the Experts column featured some great responses from IPMI thought leaders, but there is never enough space for all the great answers! Here are more thought-provoking responses.  How can large-scale parking operations (education, healthcare, airports, business parks, retail centers, etc.) leverage emerging technologies to improve both parking management and the overall mobility experience?   Scott Petri, President, Mobility Parking Advisors  “Analyzing gaps in existing technology or identifying best-in-class technologies for operational functions provides efficiencies, potential revenue, enhancements, and greater customer satisfaction, particularly when viewed from community needs and customer surveys.”   Cameron Lang, Sales Manager US, HotSpot Parking, a Product of Arcadis  “Cities and large-scale parking operations can use new technologies like curbside data, mobile apps, and automated payment systems to make parking easier and more efficient. These tools help maximize parking space usage, simplify entry and payment processes, and reduce paperwork. They also improve the overall traveler’s experience by offering real-time updates on available spaces and connecting parking systems with other transportation options for seamless travel.”   Katherine Beaty, PTMP, President, Beaty Solutions  “When parking works well, people do not notice it.  Leveraging the right tech is what makes us invisible, and really, that is the goal.   For example, airports can sync with return flight information, allowing travelers to come back to a seamless handoff when using a valet.”   Erik Nelson, PCIP, Principal, Walker Consultants  “Large-scale operations need to carefully plan for the implementation of emerging technologies. Pilot programs are a good way to test functionality, but they can’t demonstrate a system’s ability to scale. That requires careful coordination with the vendor and stress tests of their system prior to broader rollout.”   Chris Phenner, VP of Business Development, Flash, Inc.  “Creating Digital Locations within platforms like Apple Maps, Google Maps, Ticketmaster, and TomTom can drive millions of dollars in bookings annually, and this channel is growing faster than expected.”   Brett Wood, PE, PTMP, President, Wood Solutions Group  “With an abundance of technologies supporting multiple facets of operations and management, we have more data than ever to truly understand user behaviors. Advanced operations are beginning to better utilize this data to better align resources and policies to the needs of the users, helping to better balance demands across all modes of transportation in the mobility spectrum.” 

Shot of car park from above
Airports Finance IPMI Blog Parking Lots

How Onsite Parking Fuels Airport Growth

Most travelers may know that flying out of their local airport helps create demand for airlines, which can lead to more routes and destinations. Many also understand that purchasing food, drinks, or gifts at the airport supports local jobs and drives demand for more concession options. What some may not realize, however, is the significant role that onsite airport parking plays in helping an airport grow—both financially and operationally. Non-Aeronautical Revenue For most airports, parking is the largest single source of non-aeronautical revenue, often accounting for 20–40% of that total. This revenue is critical—it helps fund new runways and taxiways, terminal upgrades, facility maintenance, and infrastructure improvements. It also reduces reliance on airline fees, making the airport more attractive to carriers and encouraging more flight options for travelers. Competitive Advantage and Passenger Convenience Convenient, well-managed parking attracts more travelers and encourages repeat visits. It builds brand loyalty and keeps passengers parking onsite rather than offsite or choosing alternative transportation. Since parking is often a traveler’s first and last interaction with the airport, a smooth experience enhances overall satisfaction and strengthens the airport’s reputation. In turn, this supports higher passenger traffic, attracts new airline routes, and drives spending in retail and dining areas. Encouraging Off-Peak Travel Accessible onsite parking also supports off-peak travel. When travelers know they can park easily for early morning or late-night flights, they’re more likely to book those times. This helps airlines optimize schedules, reduces congestion, and spreads airport activity more evenly throughout the day. More Than Just a Parking Spot Choosing to park onsite isn’t only about convenience—it’s an investment in your airport’s future. Onsite parking provides easy access to terminals, added security, and a smoother overall travel experience. At the same time, the revenue it generates helps fund improvements that benefit every passenger. So next time you fly, consider parking onsite—not just for your own peace of mind, but to help support your airport’s continued growth, efficiency, and service to the community. Vincent Campagna, PTMP, is a Manager, Parking & Ground Transportation for Milwaukee Mitchell International Airport. Vincent can be reached at vcampagna@mitchellairport.com.

Artificial Intelligence Processor Concept. AI Big Data Array
IPMI Blog Leadership Planning Technology

ChatGPT is a Tool, Not a Talent Strategy

In a world where generative AI tools have become so prevalent, they now serve a multitude of purposes, from writing emails to setting reminders to creating presentations. Yet a concerning and growing trend has emerged among organizations both large and small. Instead of prioritizing employee development, many have become dangerously obsessed with leveraging AI as a replacement rather than a supplement for their human capital workforce. This is where it becomes alarming at the organizational level, and why we must raise awareness before it spirals out of control. Employee development and generative AI are two distinct tools that serve very different purposes in our daily operations. Too often, I meet with leaders who say, “I’ll just have AI do it,” or “We can let ChatGPT come up with something,” when discussing new ideas or projects. The first question that comes to my mind is simple: Do you have anyone on staff who can actually move this project forward? Using AI is valuable, but eventually you will hit a roadblock, and that is where projects stall. More importantly, where is your next generation of talent coming from? Over reliance on AI breeds stagnation in the workforce, erodes institutional knowledge, and risks leaving organizations without the human capacity to innovate, adapt, and lead. The solution is not to reject AI but to use it responsibly. Instead of relying solely on AI, I suggest you exploit it through a simple framework: Integrate: Use AI to streamline routine, low-value tasks such as scheduling, document drafting, or data summarization. Invest: Reinvest the time and cost savings from AI into employee development programs. Innovate: Encourage teams to co-create with AI rather than outsource entirely to it. Leaders who strike this balance will future-proof their organizations while empowering the workforce that drives lasting success. Dr. George J. Mclean, MPA, DBA, PTMP, is the Senior Operations and Data Insights Manager for Miami Parking Authority. George can be reached at gmclean@miamiparking.com.

Allyship & Equity group of diversity
DEI IPMI Blog

The ROI of Diversity

Diversity and inclusion aren’t just moral goals; they’re revenue levers and public service musts. Companies with diverse leadership teams innovate faster and achieve higher returns. Public agencies produce better policies and have increased community trust.  A McKinsey study showed companies in the top quartile of diversity efforts were 36% more likely to outperform their peers in profitability, and those with gender-diverse leadership had a 25% higher likelihood of above-average profitability. BCG ties diverse workforces to 19% higher revenue due to increased innovation. Study after study asserts that investment in diversity provides high ROIs.  In government, inclusion strengthens operations and trust. A 2022 report by the Partnership for Public Service and Deloitte showed that federal agencies with higher inclusivity and engagement scores had stronger workforce performance, better retention, and more effective service delivery. When institutions mirror their communities, they craft fairer policies, enhance public trust, and make better product and service decisions. Diversity is broader than gender and race: it spans military status, age, education, religion, physical and cognitive abilities, language, parental status, and socioeconomic background—differences that fuel diversity of thought. In parking and mobility, this looks like alternate and phone payments, pay-by-cell, Accessible Pedestrian Signals, multilingual signage, citation payment plans, video hearings, and reduced fees for veterans. Talent markets demand this. Glassdoor finds 76% of candidates value a diverse workforce. Deloitte links inclusion to 2.3 times higher cash flow per employee, greater change-readiness, and lower attrition.  The takeaway is clear. Diversity is a revenue driver, risk mitigator, and competitive edge, and embracing it is simply smart business.  Click here to read the Parking & Mobility magazine article. Madison Huemmer is the Head of Market Transformation for ParkMobile by Arrive. Madison can be reached at madison.huemmer@arrive.com.

Encountering a frustrated customer
Frontline IPMI Blog

The Frontline Struggle is Real!

Who you gonna call? Parking Busters! Don’t you wish! But that’s who you may feel like calling when you have the occasional run-ins that take a lot out of you. As a parking administrator and a pastor, I know what it’s like to be on the frontline of someone else’s emotions. I have had to turn the other cheek a few times and pray. As an administrator, I found my kindness sometimes wanting to take a backseat to what I saw as the customer’s shenanigans. Nothing would grate my nerves more than a customer who claimed they did not, or could not read signs posted, rules handed to them at the beginning of the year, or warnings given to them. Add to that some parents who felt their children were entitled to breaking the rules, and I really did want to call “Parking Busters.” I learned over the years and through the process that someone had to keep a cool head and there was a reason I was in that position.  It is those lessons I wanted to provide in The Frontline Struggle is Real! Article. Remember your WHY. Why are you the person at the counter? What skills and gifts do you bring to the operation? Knowing your why and the skills and gifts you bring to your position will give you value and should motivate you to do your job well. Find out more by checking out IPMI onsite training team member, Vanessa R. Cummings’ article, and reach out to her with any questions at Ms. V Consulting, LLC. Vanessa R. Cummings, PTMP, is the CEO/Chief Consultant for Ms. V Consulting, LLC. Vanessa can be reached at parkingmsv@gmail.com.

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